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The FAANG group of mega cap stocks developed hefty returns for investors during 2020.

The team, whose members include Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited greatly from the COVID-19 pandemic as men and women sheltering in position used their devices to shop, work and entertain online.

Of the previous 12 months alone, Facebook gained 35 %, Amazon rose seventy eight %, Apple was up eighty six %, Netflix discovered a sixty one % boost, and Google’s parent Alphabet is actually up thirty two %. As we enter 2021, investors are wondering in case these tech titans, enhanced for lockdown commerce, will provide very similar or perhaps a lot better upside this year.

From this particular group of 5 stocks, we are analyzing Netflix today – a high performer during the pandemic, it is today facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The business enterprise and its stock benefited from the stay-at-home environment, spurring demand because of its streaming service. The inventory surged aproximatelly ninety % off the reduced it hit on March 16, until mid-October.

NFLX Weekly TTMNFLX Weekly TTM
However, during the previous three weeks, that rally has run out of steam, as the company’s main rival Disney (NYSE:DIS) received a great deal of ground in the streaming fight.

Within a year of the launch of its, the DIS’s streaming service, Disney+, today has more than eighty million paid subscribers. That’s a significant jump from the 57.5 million it reported in the summer quarter. That compares with Netflix’s 195 million members as of September.

These successes by Disney+ came at exactly the same time Netflix has been reporting a slowdown in the subscriber growth of its. Netflix in October discovered it included 2.2 million subscribers in the third quarter on a net basis, light of its forecast in July of 2.5 million brand new subscriptions for the period.

But Disney+ is not the only headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division can be found in the midst of a similar restructuring as it is focused on the new HBO Max of its streaming wedge. Also, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment businesses to give priority to its new Peacock streaming service.

Negative Cash Flows
Apart from climbing competition, the thing that makes Netflix a lot more vulnerable among the FAANG group is the company’s tight cash position. Given that the service spends a lot to develop the extraordinary shows of its and shoot international markets, it burns a good deal of cash each quarter.

to be able to enhance the cash position of its, Netflix raised prices due to its most popular program throughout the very last quarter, the next time the company has been doing so in as several years. The action might possibly prove counterproductive in an atmosphere where folks are losing jobs as well as competition is warming up. In the past, Netflix price hikes have led to a slowdown in subscriber growth, especially in the more-mature U.S. market.

Benchmark analyst Matthew Harrigan last week raised very similar fears in his note, warning that subscriber advancement may well slow in 2021:

Netflix’s trading correlation with various other prominent NASDAQ 100 and FAAMG names has now clearly broken down as one) trust in its streaming exceptionalism is actually fading somewhat even as two) the stay-at-home trade could be “very 2020″ even with some concern over just how U.K. and South African virus mutations can have an effect on Covid-19 vaccine efficacy.”

The 12 month cost target of his for Netflix stock is $412, about twenty % below the present level of its.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the best mega hats and tech stocks in 2020. But as the competition heats up, the business enterprise must show it is still the top streaming option, and that it’s well-positioned to protect the turf of its.

Investors appear to be taking a break from Netflix inventory as they hold out to determine if that can happen.

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